My friend Dennis Daily, a gifted radio broadcaster currently unemployed in California, did public service announcements for the U.S. Department of Agriculture in a past radio halflife, and a bunch of veterinary guys invited him to come to their golf tournament and do play-by-play.
With a video camera, a microphone on a really long cord, and help from some other broadcasters including me, Dennis did what amounted to a parody of golf coverage. "Swing and a miss," he would say, as someone practiced a shot. "I don't know what his handicap is, I think it's palsy."
And once, "He has an excellent lie. He tells it as often as possible." I think that may have been the player who asked Dennis if he would like an iron necktie.
A lie, of course, refers to how the ball lies in position to its intended destination, from the phrase "play the ball as it lies." I thought Friday morning, watching the lengthy Tiger Woods apologia, that he had a difficult lie for the shot he was attempting: from a position in the rough, as a confessed serial adulterer, he was attempting to rewrite the rules of the celebrity journalism game.
While everyone else has focused on whether they thought the statement was sufficient to quiet down the scandal, whether it was authentic, whether anything important was left out, whether questions should have been taken... in brief, evaluating the apology almost as if it were a sports performance... what struck me was the attempt to redefine what the media should or should not do in covering the world's best golfer.
I thought the statement was heartfelt, it was far more detailed than I expected it to be, and the respect he showed his wife, while nothing less than she deserved, was welcome. Woods also made a reasonable point in suggesting that it was wrong for cameras to descend on a child's school, though such behavior was so predictable that Woods' extensive list of people to apologize to, which included family, fans, everyone connected with his nonprofit, and even his business associates, might have been extended to include the other families with kids at that school.
Woods also said he felt any questions about the details of his transgressions were between him and his wife, so he would not address them in public.
That's when I realized Woods is attempting a difficult drive: to change the rules of the paparazzo game.
This celebrity brought low by his own dumb behavior, who enjoys more affection and respect from the public than most self-absorbed philanderers do, might actually be able to set a new standard for media mob behavior if he can persuade everyone that children are to be off-limits again.
Woods made the case reasonably because, in making the point that his family was innocent, he did not stint on self-criticism. He did not use weasel words, he did not describe his sins in such a way as to limit their scope, and indeed he conveyed a sense of self-loathing that suggested the possibility of actual redemption.
It would be a good thing if he pulls this off and the most aggressive freelance photographers no longer feel comfortable shooting loved ones of celebrities in circumstances that create danger or breach reasonable privacy.
The bit about not answering questions except to his wife is, however, a bit of a stretch. This man, like all of the world's greatest celebrities, has courted free publicity, hiring people to seek it and manage it, always on the grounds that what he says and does is newsworthy. It is not reasonable to expect that, just because it no longer suits his purpose, the same people will not consider his misbehavior to be equally newsworthy.
Even mainstream media have questions, if only to sort out claims made by others who say they were involved in Woods' life. He is under no legal compulsion to answer such questions but it is entirely fitting that the questions be asked. If that bothers him, then he shouldn't have had the affairs to begin with. Apologizing and changing behavior going forward cannot erase the past.
That said, I'll close by saying it was interesting and even to some extent heartwarming to see how much Woods wanted to say about classy behavior of his wife. She wasn't present for his mea culpa. It would please me to learn that he could not bring himself to ask her to be there. That would be a sign of contrition indeed.
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