Thirty-one years ago, almost to the day, the radio station I worked for signed off its all-news format forever, to sign back on the following morning with a music format and a new staff.
The incoming disc jockeys were excited because they were putting a new format on the air called "The New Wave," while the outgoing news staff, including me, considered it the end of an era.
I'll never forget the complex mood in the station, whose studios were on the top floor of a small office building with a spectacular studio view of the Lincoln Memorial, Washington Monument and the U.S. Capitol across the Potomac. The contrast between the wired incomers and gloomy departers was strange.
I remember being filled with a sense of lost opportunity. A second all-news station had quickly overtaken WAVA in the ratings, and a third one pushed us farther down into last place. All-news programmers today recognize the importance of never breaking format, because an all-news station is a utility that needs to be there when you want it, like an electric light. WAVA used the slogans "News the Minute You Want It" and "All News, All the Times," but broke format for the Northern Virginia High School Football Game of the Week, Northern Virginia Meets the Nation, ethnic programming, entertainment shows, and political commentaries some of which were so far to the edge of the spectrum that they tuned out most of what audience we had. The other stations didn't do this, so they were more reliable services.
In the final few months, no staffer who left was replaced, until a handful of us were keeping the station on the air. We came up with creative ways to maintain a listenable product on the air. We would record one really good hour of news and play it back for hours, "covering" outdated stories with new information so that the hour evolved. We made damn sure it was a quality product because we wanted to continue to work in the same market after we left the station. Later we learned that the last ratings were the best the station ever had.
On the final night, we decided to invite several former staffers to come to the station, where we would pass a microphone around and let everyone do one final tag. Dozens of people working in Washington, D.C., radio and television had passed through WAVA, including Bob Edwards, Carl Kassell and Nora Raum of National Public Radio, the AP Radio broadcasters Cynthia Hecht, James Limbach and Alan Schaertel, and people working for NBC, ABC, CBS and Mutual. More than two dozen showed up for the final goodbye. I delivered a story on the format that was longer than some of our other stories but deliberately devoid of emotion or editorial comment. Everyone passed the mike around and said his name while the endless loop recording of a teletype machine played underneath us. Then we turned the volume on the teletype noise up all the way, until it was deafening.
And punched the transmitter off.
In one sense I was out of work for eight months. I found immediate freelance work with both AP Radio and the Mutual Broadcasting System, but it took eight months to be offered a full-time position. Mutual used me as an overnight newscaster. AP Radio used me for vacation fill-in, which meant I worked nonstop one month and not at all the next, depending on who was taking time off. John Holliman, who later found fame on CNN, was the agriculture editor, and had a lot of unused leave because no one wanted to do farm reports. I wanted to do farm reports, because I wanted to work, so Holliman took a five-week vacation and I learned a lot about soybean futures, barrows and gilts, and other farming esoterica. Finally, in June of 1978, within a week of marrying my first wife, I started work full-time at Mutual News, where I would stay for seven years.
This all comes to mind, of course, because tonight, Sunday night as I write this, the KHNL newsroom will hand off its operations to a new team that includes a combination of KHNL and KGMB news personnel. We all know about the economic circumstances which impelled this, and we all know how this alliance, which cost a third of the combined jobs of the two stations, will prevent what likely would have been more draconian cutbacks by one or more of the component stations. As I well know from past experience, that realization, and even the prospects of great jobs to come, does not eliminate the sadness as no longer working with amiable colleagues, and such feelings about what might have been done differently as I had when WAVA became a music station.
For myself and my colleagues on Sunrise, we're going to do our level best to produce an even better more news show. We're going to do it for Ramsay Wharton, and Tina Chau. We're going to do it for Dash and Diane. We're going to do it for all the wonderful KGMB and KHNL staffers who will soon, I hope, be writing to tell us where they're working next. The better their next gigs are, the more delighted I will be.
And we're going to do it for you.
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